STREET THEORY COLLECTIVE.

This Brand Anthem video was built on years of collaboration with Street Theory, making it less about starting from scratch and more about pulling together a story that already had real depth behind it.

The goal was to create a piece that felt like a true reflection of their commitment to the arts while introducing a new chapter for the brand. Sussan led the creative direction and wrote the script, shaping the voice of the film around a strong “Welcome Home” message that grounded the project emotionally and gave it a clear identity.

On the production side, Lee focused on documenting the evolution of Street Theory’s new space capturing key moments of the build-out process through targeted production days, as well as the creation of the first piece of artwork installed at 541 Mass Ave. This gave the video an authentic, process-driven backbone rather than relying solely on staged visuals.

One of the biggest strengths of the project was the ability to tap into archival footage we had shot over multiple years of working together. By blending new production with that existing material, we were able to build a narrative that felt layered, lived-in, and genuinely earned.

The result was a cohesive brand film that not only introduced a new space but reinforced Street Theory’s identity and long-term vision, launching both to the public in a way that felt intentional, grounded, and authentic.

This project highlights our ability to:

• Build brand storytelling from both new and existing content

• Develop strong narrative direction from concept through final delivery

• Cinematically Capture real process-driven visuals that add depth and credibility

• Work within evolving timelines and environments without losing creative focus

• Turn long-term collaborations into meaningful, high-impact brand pieces